Great American Group®* Retains Magnani Continuum Marketing
WOODLAND HILLS, CA, Mar 25, 2010 (MARKETWIRE via COMTEX News Network) -- Great American Group, Inc. (OTCBB: GAMR), a leading provider of asset disposition, valuation and appraisal services, announced the retention of Magnani Continuum Marketing as its creative marketing firm. As the agency of record for Great American Group, Magnani will handle strategic planning, collateral, advertising and digital initiatives.
"We look forward to partnering with Magnani as we execute our corporate and individual business unit marketing plans this year," said Laura Wayman, Vice President of Marketing and Brand Management of Great American Group. "This partnership will bring on a new level of best-in-class marketing and brand imagery to an already top-notch service organization."
"Great American Group is an exciting addition to our client roster and a great fit with our retail, financial services and hospitality experience," added Justin Daab, Magnani's Managing Partner, Creative Director/Brand Strategist. "Many of their target customers work directly in those categories or in industries directly adjacent. We know what's important to them and their businesses. It really enhances our understanding of how to position Great American Group to best create long-term value and growth."
The agency is currently underway with repositioning and branding efforts and plans for roll out across all points of brand contact beginning summer 2010.
About Great American Group(R) Great American Group, Inc. is a leading provider of asset disposition solutions and valuation and appraisal services to a wide range of retail, wholesale and industrial clients, as well as lenders, capital providers, private equity investors and professional service firms. Great American Group has offices in Atlanta, Boston, Chicago, Dallas, London, Los Angeles, New York and San Francisco.
*Great American Group and the Eagle Design are trademarks registered in the US Patent and Trademark Office and are exclusive property of Great American Group, Inc.
Investor Contacts: Great American Group Phil Ahn, SVP Strategy & Corporate Development 818-884-3737 Addo Communications Andrew Blazier 310-829-5400 Email Contact Press Contact: Great American Group Laura Wayman, Vice President of Marketing 847-444-1400 ext. 312 Email Contact
SOURCE: Great American Group
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